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About From Hope to Cures

The Pharmaceutical Research and Manufacturers of America (PhRMA) launched From Hope to Cures in January 2014 to highlight the value biopharmaceutical innovation provides to patients, society and the economy. As part of the campaign, real stories from people such as Rhys, a 5-year-old with diabetes and celiac disease, Jamie who is fighting a rare blood cancer and Jen, a researcher, who wakes up every day working to find new treatments and cures for patients are featured. The campaign also highlights data and information on  fighting diseases, clinical trials and the economic contributions of the biopharmaceutical industry.

Conversations about health care costs are important, but patients need to be at the center. Highlighting the innovation and promise of medicines in development is critical to fostering the development of tomorrow’s cures. Explore PatientsScienceHealth Care, and Economy to better understand the ecosystem of innovation in the biopharmaceutical industry

PhRMA members are leading the way in the search for new treatments and cures, with each step bringing us closer. Learn more at PhRMA.org


  • About the Campaign: Rhys

    We're Fighting Back

    I'm Not Average features the real stories of individuals whose lives have been affected by debilitating disease, and who have hope for the future because of treatment.

    Watch The Video
  • About the Campaign: Matt

    For Cancer Survivors Like Matt, Today is a New Opportunity

    Learn more about Matt, as he highlights how participation in a clinical trial and innovation from America’s biopharmaceutical research companies has kept him alive.

    Watch The Video


From Hope to Cures Advertising Campaign

As part of the From Hope to Cures campaign, a collection of advertisements highlighting the stories of patients, families and biopharmaceutical researchers are featured in print, radio, digital and social channels. Advertisements and promotion run on a variety of platforms in Washington, D.C. and select states.

connect with PhRMA...

Make your voice heard. Join the important discussion on the value and economic impact of new medicines.


connect with PhRMA...

Make your voice heard. Join the important discussion on the value and economic impact of new medicines.


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